Sunday, October 14, 2012

Avon Franchise Model Applied to Healthcare in Africa

The Avon Ladies of Africa by Tina Rosenberg.  The New York Times.  October 10, 2012.

A key problem in the third world is effective distribution of helpful goods and services resulting from lack of an effective business model.    The firm, Living Goods, which operates in Uganda applies the franchise model to health goods.  This model has proven its worth in the United States where it supports one in eight jobs and is beginning to show effective elsewhere.  In Africa, Living Goods uses the Avon lady model to sell items such as sanitary pads, soap, and deworming pills, and other health related products.


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