Why Uninsured Might Not Flock To Health Law's Marketplaces by Phil Galewitz. Kaiser Health News. March 31, 2013.
When you build it they might not come is the nightmare of planners implementing the Affordable Care Act state insurance exchanges. Getting enrollments from young and healthy people is key to holding down premium costs. Lack of knowledge about the provisions of the law is widespread, almost universal, and many feel no urgent need to buy insurance. To be successful the sign-up effort will encompass many media and means of communication. It will be a challenge with a slow ramp-up the most likely result.
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