In an effort to control costs, information, and quality of care, Atlanta hospitals, the Piedmont and WellStar hospital systems in Atlanta are forming an insurance company. The ultimate aim is lowering the cost of health care by making it better. The effect on the Georgia insurance market could be significant, expanding competition, especially if the insurance offerings are presented on the new health law's exchanges slated to begin in 2014. The new system of insurance and patient care is to be modeled on a system at the University of Pittsburgh.
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