Tuesday, December 4, 2012

Weight Watchers Adds Behavioral Strategies

New Weight Watchers 360 Plan Unveiled by Nanci Hellmich.  USA Today.  December 2, 2012.

One study cited by the article indicates that people, either consciously or unconsciously, make more than 200 food-related decisions a day.  With the behavioral aspects of food firmly established, Weight Watchers is supplementing its strategy of tracking of food intake by facilitating monitoring of physical activity, interactive and app-based group meetings, establishing eating and sleep habits,  and managing food environments

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