Thursday, February 7, 2013

Lower-Calorie Menu Items Driving Restaurant Growth

Lighter Menus Appeal To Owners And Diners by Stephanie Strom.  The New York Times.  February 6, 2013.

While the Affordable Care Act of 2010 requires restaurants and food establishments with 20 or more locations to post the calorie counts of standard items on their menus, restaurants are finding that compliance can be profitable and responsive to market demand.  Small portions may lower costs while not be cheaper.  The move to smaller portions reverses a three-decade trend of piling on the food.

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