Monday, February 18, 2013

Marketing Tool Or Service Alternative? Freestanding Emergency Department Engender Controversy

Benefits Seen In Solo ERs by David Markiewicz.  The Atlanta Journal-Constitution.  February 18, 2013.  Available in print and digital subscription.

Historically FSEDs (Freestanding Emergency Departments) were intended to serve remote rural areas.  However now there is a trend to building in affluent suburbs targeted by hospitals for their well-to-do and able-to-pay population.  In Georgia the Department of Community Health's Certificate of Need Program must consider availability while guarding against duplication and unnecessary costs of healthcare facilities.  The article  reviews several cases where the Need Program has rejected hospital applications for FSEDs.

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