When Simplicity Is The Solution

When Simplicity Is The Solution by Alan Siegel and Irene Etzkorn.  The Wall Street Journal.  March 29, 2013.

For those interested in medicine, the simplicity strategy of the Cleveland Clinic will make fascinating reading.  At the Clinic empathy with the patient is the key to simplifying procedures, patient relations (the 10-4 rule), and even odors.  Bringing simplicity to drug labels is a key to patient safety and drug effectiveness.  Examples from business provide numerous examples of how creative organizations are simplifying the lives of those they serve.