Friday, May 17, 2013

Target Marketing Doctors By Prescribing Patterns, Social Networks, Patient Actions, And Insurance

Pills Tracked From Doctor To Patient To Aid Drug Marketing by Katie Thomas.  The New York Times.  May 18, 2013

Read the article and test your recall.

(1)  From the point of view of the drug makers the data analysis they utilize helps doctors by
___________________________________

(2)  Under federal law any __________________ must be removed.

(3)  Over the past decade, the list of available information has expanded to include ___________.

(4)  One company mentioned in the article promises to connect ________________________.

(5)  A medical ethics writer cited in the article says that drug company use of data has become ___________ and comes out of _____________.

(6) True or False:  People in anonymous databases can sometimes be re-identified.

(7) Doctors can opt out of use of their prescribing data through a program set up by ____________________________.

(8)  Drug makers say that by providing information to doctors customized ____________.

(9)  Insurers are interested in this information because __________________________

(10) Use of data is increasingly important to companies because doctors are ____________.

(11)  What is "influence mapping?"

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