Sunday, January 13, 2013

Coupons and Deals: Appealing to Younger, More Episodic Patients

Doctors And Dentists Lure Patient With Money-Saving Deals Online by Ankita Rao.  Kaiser Helath News.  January 8, 2013.

5 to 10 percent of online coupon deals are for medical and health services.  These deals may be the cheapest way individuals who do not need follow-up services.  While few of people who use coupons  become regular patients, the article suggests strategies to turn increase that number.

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